1. Colors tell a story
   
2. Cut the clutter, less is more
   
3. Curves over corners
   
4. Make it sleek
   
5. Music elevates the mood
   
6. Use plants & wood Liberally
   
7. Use warm white lighting for the spotlight effect
   

-#

You can have the perfect board,
The perfect weather,
The perfect swell,
As well as the best technique.

However, none of it will matter if the timing ain’t right.

No one can teach you how to time the market,
But you can practice.

Practice will train your gut,
You will fumble and stumble,
But the timing will improve with each attempt.

So when the real opportunity comes,
The pop up becomes second nature.

-#

If this decision is made,

And later on, this happens,

What will you do?

Unfortunately, I don’t have an answer to this problem. But maybe, The Quran does.

-#

Marketplace actors game the network to create some value.

But, platforms are built when two previously disconnected networks forge a link. Value created then, has the potential to be infinite.

One right link can get the ball rolling.
And then the real work begins.

Three actionable tips –
1. Don’t underestimate the strength of weak ties.
2. Choose the link wisely. Marketplace altruism is rare.
3. Loyalty is a virtue.

-#

Concept

Compete head on with the super market chains. I understand its a Red Ocean. Therefore, the aisles will be divided on the basis of Protein, carbs, fats and cheat meals.

It is understandable that it will limit the number of products we have on the shelves, therefore we will also sell courses on how to farm different products, like avocados, apples as well as how to raise and butcher cattle. Thus creating The Long Tail.

Launch plan

Step 1: Creating buzz

This will be done by building a movement. The goal is to source suppliers as well as customers, before the launch.

Platform Concept

The platform will be a game for students who have just finished their A levels and are considering taking a gap year. The game involves finishing 7 quests. The winner gets 100,000 GBP. The entry fee is 100 GBP. This will enable the brand to be profitable from day 1.

Quest 1: Finish a Tough Mudder.

Quest 2: Hiking Pen Y Fan.

Quest 3: Surfing in New Quay.

Quest 4: Farming and digital marketing at Derbyshire.

Quest 5: Daygame in London.

Quest 6: Amateur MMA at a local gym.

Quest 7: Write and submit a business plan.

Platform Design

The platform is an LLM. The quests will be revealed to each team only after the previous quest is completed. The platform will be colour coded in Black & Green because the founder likes that combo.

Platform Outcome

What the players get?

Quest 1: Players will learn the importance of team work.
Quest 2: Along with team work, they will learn how to leverage the network to organize a trip together with the team.
Quest 3: They will learn about the life beyond the corporate world.
Quest 4: They will learn to respect the people who put food on the table.
Quest 5: They will learn that they have options.
Quest 6: They will overcome the fear of fighting.
Quest 7: They will learn to articulate their ideas into a plan of action they can execute once they finish university.

Implicit: Stories, friendships and connections.

Winner gets 100,000 GBP.

What we get?
1. The game is Pay for Play. We need at least 1000 participants to recover the prize money. 10,000 and we are golden. Even after paying for the platform building charges, net positive cash flow will be achieved at 10,000 user base.

2. The players will be acutely aware of how the food supply chain works. They will understand how the producers get a very tiny % of retail sale price.

3. Farmers will respect the players because they are fighters and ethical citizens because they tried to help them. Farmers will also respect the platform because it made it possible.

4. We get (hopefully) 10,000 ideas (data).

5. Consumer-led story telling.

Step 2: Kiosk launch

Kiosk will sell very limited physical items:

1. Protein: Beef, lamb, pork, fish and poultry
2. Carbs: White rice, flour, bread
3. Fats: Avocados, Olive oil, Ghee, Butter
4. Essentials & others: Milk, fruits, nuts
5. Ready to eat: Huel

Pilot project Location:

1. Bath

Why?

The above mentioned city has a low crime rate and has a high-trust culture. It will be easier to sell expensive but ethically sourced food there. Once a buzz is created online, we can scale towards the masses.

Step 3 – Simultaneously re-creating buzz

We would also need to crowd source courses. The platform originally created will need a second season to do that.

Platform second season concept –
Quest 1: Find a farmer and build a course in collaboration with him/her.
Quest 2: Source distribution for the course from the TWPS (The White Pack Store).

Step 4 – Scaling

We might not actually need large scale super markets. A chain of kiosks might work just fine. But just in case, here is a slightly larger version of the Kiosk that sells both physical and digital products-

Locations –

1. Bath
2. Istanbul
3. Bangkok
4. Zurich
5. Reykjavik
6. Tallinn
7. Vlinius
8. Riga
9. Helsinki
10. Oslo
11. Stockholm

Conclusion

Thus, in the following 4 steps, we would have a circular global business –

Step 1: Creating a platform will create buzz and if we get at least 10,000 paying subscribers, we will source the money for step 2.

Step 2: We will launch Kiosks in high trust countries where consumers can afford expensive grocery items.

Step 3: Crowd sourcing courses and giving distribution to course creators.

Step 4: Scaling a slightly larger version of the kiosks across Europe and Asia.

-#

Harshit: But these ideas are not mine.
#: Have you ever considered that maybe we are just a vessel?

Harshit: A vessel? How come?
#: Harshit, we are repeaters, we repeat the information coming our way. We plug into a network and repeat what we see.

Harshit: How do I decide what to repeat and what not?
#: Your moral compass decides that. Trust your gut!

Harshit: How do I hone it?
#: Present your thoughts. Hold yourself accountable. I won’t be around for long.

Harshit: I can’t do it alone.
#: The first part of the journey is usually solo. If you succeed, you can approach the others, with credibility.

Harshit: What will I do afterwards?
#: You very well know what comes next, but first, focus on the task at hand and finish what you start.

Harshit: Its taking too long.
#: It takes as long as it takes. Anyway, the time is up, ttyl.

What happens if amateur fighters start earning from their fights and have a girl friend to provide for?
They will need a roof over their head.

Where will they buy a house?
They will either rent a small flat in the city, or they will buy some affordable farm land in the village.

Why will they buy farmland in a village by the sea or a village in the mountains?
Because the person who helped them make it happen is himself the most handsome avocado farmer in the world and he runs an avocado nursery too.

Why will that influence them to buy farm land?
Because of mirror neurons.

What will they do with the farm land?
Farmers produce and sell, and then earn money.

What will happen when they earn more money?
They will want to have kids.

Whats the biggest challenge of raising kids in a village by the sea?
Good schools.

But the internet has made education convenient. The problem then, is not of education itself, but rather, infrastructure.

Solution: A library with super fast internet, books, computers, silent working zone, gym, sauna etc.

How will it be launched?
If the founder launches, scales and sells a fighting app and a dating app. He will have the money to buy a 100 acre farm land to build the orchard, the library and a sports training village. And at this point, seeding the network is an obvious move for infinite possibilities.

How will the library earn money?
The library would become the incubation center and will have stake in the apps and products launched by the members.

What will happen then?
The idea will be copied and improvised upon. Thats where it gets fun.

Design specifications –

Whats the next step?
The library will serve as the town center for the village.

Challenges
This is too unrealistic to pull off in the real world. And will take years just to build. Given the founder’s smoking habits, time is of essence.

But what if its possible in the digital realm?
In augmented reality. Using AR and VR headsets, it can be done. An MMO RPG game thats a mix between Runsecape and Age of Empires. If people earn money through that, they can curate the environment i.e. infrastructure.

-#

Why do people fight?
To protect someone or to gain respect back once disrespected.

What happens if someone is protecting someone?
The person is saved or the matter goes to the court.

What if someone is disrespected?
Ego is hurt.

How to heal the Ego?
Status demonstration. Money and women.

How can amateur fighters demonstrate that the Ego is in fact, healed, and what will they do to over compensate?
A stunner by their side in a photo geo-tagged at Ritz Carlton on Instagram that too in a Zegna, doesn’t sound so bad. So if we reverse engineer the reward, amateur fighters might be motivated to fight on AFN.

Solution: A dating app that makes amateur fighters approach women during the day without the influence of alcohol. The app is internally linked to AFN. Only fit women will be allowed to register on the app. No land whales. Stunning women would have to register for the dating app at the AFN partner gyms.

Customer Journey

Step 1: The fight on AFN

Step – 2: Date 1 after using the dating app

Step 3: Second date

Monetization
Marketing in its purest form is giving taste. We can charge for it. Most amateur fighters don’t know they need a Zegna or a Savile Row. Most fighters also don’t know how to date.

Brand endorsements inside dating advice will allow us to do B2B endorsements with Brands like Zegna, Savile Row and Zippo. Endorsements (B2B) are not free, dating advice (B2C) is.

Dating app prototype v0.1 –

Play

Few tips:

They give the software upgrade to the network from the get-go.
Its up to you if you install it or not.

They take care of the hardware.
If they don’t, count them out.

Before the ask, solve the puzzle first.
Wait for the grade, anything less than an 80 means you need to research more deeply.

You actually have to ask.
But only when the time is right.

What will you do once he says YES?
Make the climb without the rope.

-#

The Problem

Male suicide rates continue to rise across the world. A core driver of this crisis is the absence of healthy outlets for masculine energy and expression. Only a small percentage of men ever access avenues like entrepreneurship, elite sports, higher education, or creative careers.
For most men, the pressure to provide for their families takes precedence — leaving little room for community, challenge, or personal growth.

Without meaningful outlets, many men drift toward unhealthy escapes: substance abuse, alcoholism, compulsive porn use, gambling, or thrill-seeking violence. When taken to extremes, these behaviours become some of the strongest predictors of male suicide.

At the heart of all of this lies loneliness — a chronic, silent burden that often precedes self-harm.

---

The Insight

Men don’t need therapy or chemical castration through medication.
They need brotherhood, competition, and physical exertion — three pillars that historically kept men grounded and purposeful.

Amateur Mixed Martial Arts naturally provides this:

• Training releases pent-up aggression in a controlled, disciplined environment.
• Sparring builds resilience, confidence, and camaraderie.
• Competing reignites the instinct for challenge and achievement.

The missing link is a system through which everyday fighters can earn from their efforts — turning their passion into a real, sustainable opportunity.

---

The Solution: A Decentralised Amateur Fighting & Betting Platform

A digital platform that organises safe, regulated amateur fights in existing MMA and Muay Thai gyms — and allows fighters, gyms, and the audience to earn together through a transparent betting pool.

How it works

1. Amateur fighters register and compete in verified gyms.
2. Viewers place bets on either fighter.
3. The total betting pool is split based on the fight outcome:
   • Winner: 40%
   • Loser: 30%
   • Host Gym: 20%
   • Platform: 10%

This model ensures that:

• Fighters get paid regardless of outcome.
• Gyms earn for hosting and supervising safe events.
• The platform sustainably grows through coordination and regulation.
• Viewers get a high-engagement experience similar to professional sports entertainment.

The App prototype

Play