Why do people fight?
To protect someone or to gain respect back once disrespected.
What happens if someone is protecting someone?
The person is saved or the matter goes to the court.
What if someone is disrespected?
Ego is hurt.
How to heal the Ego?
Status demonstration. Money and women.
How can amateur fighters demonstrate that the Ego is in fact, healed, and what will they do to over compensate?
A stunner by their side in a photo geo-tagged at Ritz Carlton on Instagram that too in a Zegna, doesn’t sound so bad. So if we reverse engineer the reward, amateur fighters might be motivated to fight on AFN.
Solution: A dating app that makes amateur fighters approach women during the day without the influence of alcohol. The app is internally linked to AFN. Only fit women will be allowed to register on the app. No land whales. Stunning women would have to register for the dating app at the AFN partner gyms.
Customer Journey
Step 1: The fight on AFN
Step – 2: Date 1 after using the dating app
Step 3: Second date
Monetization
Marketing in its purest form is giving taste. We can charge for it. Most amateur fighters don’t know they need a Zegna or a Savile Row. Most fighters also don’t know how to date.
Brand endorsements inside dating advice will allow us to do B2B endorsements with Brands like Zegna, Savile Row and Zippo. Endorsements (B2B) are not free, dating advice (B2C) is.
Dating app prototype v0.1 –