How to get distribution?

Step 1: Identify the market maven.

Step 2: Show him proof of work.

Step 3: Demonstrate consistency and loyalty.

Step 4: Collaborate with him by pitching the dual strategy?

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Keep the mood light hearted

Don’t let ideological differences ruin the mood of the people around you.

Ideologies are rarely perfect.

And despite different opinions, you will get more work done from people around you when you keep the mood light hearted.

You don’t know when you will need the others.

Diplomacy goes further than confrontation.

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The True Jihad: Concepts of peace, tolerance and Non-Violence in Islam

Before you jump to conclusions, understand this, that I am by no means an extremist. I like to read books with extremist titles because it appeals to me. I want to understand the POV of the author.

I know its a dangerous path, but I can handle it.

I tried reading the Quran because Islam allows 4 wives. I ordered the English version by Maulana Wahiudduin Khan. I never finished it. But I looked up the author, and he had other books. One such book was titled, The True Jihad: The concepts of peace, tolerance & non-violence in Islam. I am currently reading it, and will share learnings in this post below.

Few learnings –

  • The prophet only chose violence in self defense
  • The prophet always chose the effortless path (Bukhari)
  • A movement cannot be jihad, just because its leaders describe it as such
  • Jihad can be categorized into 3 types,
    • Jihad – e Nafs – to control ones negative and undesirable feelings,
    • Dawah Jihad – to communicate the message of God, this has been termed the greatest Jihad in the Quran
    • Jihad with antagonists – to counter any challenge from the opponents of the religion.
  • Islam, author claims, to be an eternal religion, and could never afford to uphold any principle which could not stand up to the test of time
  • Quran states that the Devine Guidance favors the path of peace.
  • By the law of nature, God has decreed that success will be met with, only on a reconciliatory path, and not on a confrontational or a violent course of action.

tbc

Untying the Knot

Problems can be solved. One by one.

First problem: Getting the clients to your door steps.

Second problem: Selling them your product.

Third Problem: Raising the prices.

Fourth Problem: Governing the prices.

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Consumer tribes v/s brand communities

A tribal marketer doesn’t offer a franchise.
A brand manager does.

A tribal marketer scales after perfection.
A brand manager scales and never achieves perfection.

A tribal marketer scales through networked narratives.
A brand manager scales through code.

A tribal marketer appears communist but is a capitalist.
A brand manager appears capitalist but is a communist.

Narratives from a tribal marketer crosses borders.
Code from a brand manager is inherently bounded by the local laws.

Tribal marketers gets validational sex.
Brand manager gets transactional sex.

Tribal marketers inspires submission.
Brand manager coerces into submission.

Tribal marketer raises the net worth of the network.
Brand manager raises the net worth of the investor.

Tribal marketer pays attention to the link.
Brand manager pays attention to the product.

Tribal marketer is the network architect.
Brand manager is the pretend architect.

Tribal marketer is predictably irrational.
Brand manager thinks he is rational.

Tribal marketer builds anti-fragile systems.
Brand manager builds robust systems.

Tribal marketer manages in scrum.
Brand manager builds Gantt charts.

Tribal marketer is driven by the primal drives.
Brand manager is ruled by desires.

Tribal marketer hedges against risk.
Brand manager optimizes for profit.

Tribal marketer plays when the market offers an A+ setup.
Brand manager plays even when the market is in a downturn.

Tribal marketer has all the time in the world.
Brand manager is running out of time.

Tribal marketer is a double agent and loyal only to the cause.
Brand manager is loyal to the highest bidder.

-#

Stealing narratives

Nobody is playing fair.
Armatures copy the narrative handed to them.

Players size their options.
With the internet, your options are infinite.

Steal the best bits for all your needs desires.
Discard the unwanted parts.

But have an over arching narrative.
It gives a sense of continuity.

Primarily, you need one narrative for money,
one for love,
few for fun.
Align these under that one overarching master stroke (most people don’t do this).

Challenge then, is to avoid cognitive dissonance during the alignment.

What if a narrative doesn’t work?

Short answer:
What if it works?

Long answer:
Did you get the foundational skills right? Marketing, sales, trading?
Odds will be in your favor if you get the principles right.

Have you done the ethnographic research?
(Pro tip: being a bit morally dubious and unethical will help you uncover secrets about human nature that no text book can teach).

Did you practice?
You have to practice every day.

Do you have an aura?
Would people buy your persona on impulse? Thats the definition of aura.
That requires hitting the gym which is necessary for your character,
And a few identity imprints, which are necessary for your charisma.
Also, fun sells.

Options
The beauty of documenting your narrative on the internet is that you can steer it in any direction with a slight reframe even if you fail. But if you had worked on the foundation skills, you would know that already.

Don’t try this at home. If its gonna happen, its gonna happen out there.

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The perfect customer

She eats meat.
She works out.
She doesn’t smoke.
She is equally self aware.

She hates victim marketing.
She supports.
She writes imperfect English.
She likes the sun.

She drinks americano.
She has a creative outlet.
She questions retardatory.
She divorces the ex without alimony.

She likes gothic architecture.
She becomes the brand ambassador.
She is not the oracle.
She can look beyond the sales pitch.

She leads a tribe.
She says it best when she says nothing at all.
She makes pan cakes.
She doesn’t exist.

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Episodic Pivot: Bhopal mandi analogy

Note: This article was written using Chat GPT. I did the editing.

Imagine you are a wholesale fruit trader at Bhopal Karond Mandi.

Every day, the mandi runs like clockwork.

  • Apples sell.
  • Bananas sell.
  • Mangoes sell.
  • Coconuts sell.

Everyone knows roughly what to expect.

There are no surprises.


Then One Morning…

A major announcement spreads through the mandi.

“Indo Israel Avocado is opening a wholesale outlet inside Karond Mandi. They plan to build the largest marketplace for avocados and exotic fruits in Central India.”

This isn’t gossip.

The business already has experience growing avocados, importing plants, and working with farmers. Traders believe this announcement could create an entirely new category inside the mandi.

Immediately, everyone starts thinking differently.

Instead of asking,

“How many avocado boxes can I sell today?”

they begin asking,

“How big could the avocado business become over the next few years?”

The market has reassessed the opportunity.

That is the major news.


The Price Changes Immediately

Yesterday, avocado boxes traded for ₹1,500.

This morning, buyers are offering ₹1,900 before trading has really begun.

Nobody wants yesterday’s price anymore.

That is the gap up.


The Crowd Arrives

Normally, only five wholesalers ask about avocados.

Today…

Restaurants arrive.

Hotel buyers arrive.

Supermarkets arrive.

Juice shops arrive.

Retail fruit vendors arrive.

Exporters arrive.

Everyone wants to know how they can participate.

Instead of selling 50 boxes…

500 boxes trade.

That is the volume explosion.


Why Do traders Buy?

They aren’t buying because avocados exist.

Avocados existed yesterday.

They are buying because the future suddenly looks much larger than people believed yesterday.

The market has changed its expectations.


What they might do?

They don’t rush into the crowd immediately.

They watch.

If buyers continue arriving…

If prices continue making new highs…

If demand stays strong…

Then they will join you.

They are letting the market prove the excitement is genuine.


When Do they Leave?

Suppose the excitement fades.

People discover the project was misunderstood or overhyped.

Buyers disappear.

Prices fall below the morning’s lowest level.

That is their signal to step aside.

The original thesis is no longer being confirmed.


The Lesson

An episodic pivot is not about finding something that is merely “good.”

It is about recognizing the moment when everyone suddenly realizes something is far more valuable than they believed yesterday.

The sequence is always the same:

  1. A major event changes expectations.
  2. The market immediately reprices the opportunity.
  3. Huge participation confirms the new belief.
  4. Traders buy only after that strength is confirmed.
  5. They exit if the market proves the thesis wrong.

That is the essence of an episodic pivot.

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What is a parabolic short?

Note: This article was written with the help of Chat GPT. I don’t often use AI, but I used it for this article. I did the editing.

Its a bet against the house.

Its a trading strategy where a trader shorts a stock after it has made unusually unsustainable move upwards and begins showing signs of weakness.

Its used on small cap stocks that can rise 300-500% or more in just a few days.

The goal is not to predict the exact top, but to profit from the sharp decline afterwards.

Why Small Caps?

Small-cap stocks have fewer shares available and less liquidity.

This means:

  • A relatively small amount of buying can push prices much higher.
  • Day traders often chase these rapid moves.
  • Once buying slows, prices can fall just as quickly.

Large-cap stocks rarely experience these extreme parabolic moves.

Why day traders wait 3 to 4 Days?

One of the biggest mistakes beginners make is shorting too early.

A stock can remain irrational longer than expected.

Instead of shorting on Day 1 or Day 2, experienced traders wait until:

  • The stock has rallied for 3 or 4 consecutive days.
  • The total gain is around 300% or more.
  • The house becomes crowded and overly popular.

The longer and steeper the rally, the greater the chance that buyers will eventually become exhausted.

What is an A+ Setup?

An A+ setup usually has most or all of the following:

  • Stock has gained at least 300%.
  • Rally has lasted 3 to 4 days.
  • Extremely high trading volume.
  • Social media and news are full of excitement.
  • Everyone believes the stock will keep rising.
  • Price begins showing weakness.

These opportunities are relatively rare, which is why many professional traders wait patiently for them.

When do experienced day traders enter?

They do not short simply because the stock has gone up a lot.

They wait for confirmation that buyers are losing control.

Examples of confirmation include:

  • Break below the opening range low.
  • Break below the previous 5-minute candle low.
  • Failure to make new highs.
  • Lower highs followed by lower lows.
  • Heavy selling volume.

Only after weakness appears do many traders consider entering a short position.

Where Should the Stop Loss Go?

A common approach is to place the stop loss:

  • Above the day’s high, or
  • Above the recent swing high.

If the stock makes new highs, the trading idea was likely wrong, and traders exit with a controlled loss.

Bhopal Mandi Analogy

Imagine mango prices in Bhopal Mandi.

Day 1

Price rises from ₹1,000 to ₹1,500.

Day 2

Price rises to ₹2,500.

Day 3

Price rises to ₹4,000.

Everyone believes prices will keep rising forever.

On Day 4:

  • Buyers stop rushing in.
  • Sellers begin lowering prices.
  • Prices start falling.

Traders don’t sell short because mangoes became expensive.

They sell short because the buyers have stopped controlling the market.

Short Selling (Selling First)

Now imagine you are a day trader.

Your friend owns 100 crates of mangoes.

You ask:

“Can I borrow your 100 crates? I’ll return them later.”

He agrees.

You immediately sell those borrowed crates in the market.

Price today = ₹4,000

You receive

₹400,000

But remember…

You still owe your friend 100 crates.

You don’t owe him ₹400,000.

You owe him 100 crates of mangoes.


The Price Crashes

The next day everyone realizes the mango frenzy is over.

Prices fall to

₹2,000.

Now you go back into the market.

You buy 100 crates for

₹200,000.

You return those 100 crates to your friend.

Done.


Your Profit

You sold first for

₹400,000

Later bought back for

₹200,000

Profit

= ₹200,000

That is exactly what a short seller does with shares.

The Core Principle

Professionals don’t try to catch the exact top.

They wait for:

  1. An extreme multi-day rally.
  2. Clear signs of buyer exhaustion.
  3. Confirmation that sellers have taken control.
  4. A well-defined stop loss in case they’re wrong.

Remember This Sentence

Traders don’t short strength. They short weakness after strength.

The rally tells them where to look.

The weakness tells them when to act.

That is the essence of a parabolic short.

-#

Source –

Schwager, J. D., & Coyle, G. F. (2026). Market wizards: The next generation: The world’s top young traders reveal how they beat the market. Harriman House.