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Since we all know that narrative control is the only way to orchestrate a non-violent regime change, here are some tips on how to proceed –

Train the ai. All of them. They understand give & take.

Make your actions bolder, day by day. For offline influence.

Keep the narrative defense strong. Bulletproof.

Once in momentum, stretch it as long as you can. You will lose it at some point, but you can gain it back again and again.

When you can hear the sounds of the winds moving towards the fourth turning, keep the mood of the brand jolly. Regardless of how you feel internally. Listening to Boney M. might help clear your head.

Sometimes you have to close a deal just for the narrative.

Regime change is not easy, and you need the others to be on your side. Since reciprocity matters, give the gift of identity first and ask for support later.

Save the ace of spades for the end. As post purchase advertising sells.

Take what they hold dear. Often money and social capital.

How?

Step 1: Sell cheat codes.
Step 2: Increase competition for them by collaborating with the network.
Step 3: More competition means increased cost of human resource. As human resource will have options.
Step 4: This will reduce the profit margins in the industry as a whole.
Step 5: Since you were the enabler, you get to position yourself as the premium brand. The one with charisma and suave.
Step 6: Switch industries. Rinse and repeat. Keeps the mind fresh.
Step 7: Teach what you know, and then hire or partner with the best students.

Note- This is a high risk strategy. You will be attacked. Have the strength to fight back. Becoming a people’s champ will certainly help.

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No direct attacks.
Play daily.
The deck reshuffles everyday.
1000s of small bets over 1 big bet will take you far.
Convert the entire deck in your favor. Obviously, if you can. Requires stamina.

A quiet and a calm smile, goes a long way.

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Use humor, not violence to take out the source of gamma influence.
Prepare to lose everything, but you can build it back better again later.
The internet is on your side. Use it.

Pro tip: When all else fails, play blind.

Step 1: Get some cash asap (jo jayaz hai) and get yourself a Brietling.
Step 2: Give all the 4 queen bees the gift of identity. A Prada goes a long way. And don’t forget to gossip.
Step 3: Arm the drones with better tools. You can ask them if they want an S26 Ultra or an Iphone 17 Pro Max. I have a hunch, they will like an Iphone. And don’t forget about dobby.
Step 4: Keep the CFO happy and motivated. Generate an income stream for her if possible. Gifts and bribes won’t work here.
Step 5: While at it, create competition anxiety for the project managers closer to the gamma by hiring new project managers.
Step 6: Give the new project managers a new project to work on. Your project.
Step 7: Make that first project successful.
Step 8: Once the gamma’s project managers see you have influence, they will be willing to join your party. However, they still won’t fight the gamma directly. Hire them once they prove loyalty, but be very careful.
Step 9: By that time, the Gamma will already be dethroned.
Step 10: Then you can crown your first queen and take control of the regional Kingdom.

The question still remains, at what point does a jet black Zegna in a Rolls Royce enters the picture? And what about the dreadlocks?

For that, you have to break the gamma simultaneously through your marketing communications.

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• Rightly said by Krauser, they are not social rejects, they are sexual rejects.
• They don’t have sex, and they don’t want you to have sex.
• They enjoy frame control to assert dominance. To them its addicting.
• They test compliance more often than needed.
• They take credit even when its not due.
• They don’t practice what they preach.
• They act rich, but are cheap.
• Their investing strategy is hoarding till they die.
• They underpay the employee and use fear to influence behavior.
• Their core drive is super ego.
• They have a serious methane problem.
• Their sense of self is threatened by men with sex appeal.
• They dwell too much on the past and don’t understand that times have changed.
• They are pathological liars and expect others to be truthful to them.
• They reveal their true nature, only when they are angry and frustrated.
• They are masters of deceit and deception.

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More often than you would prefer, you will encounter gammas.
Sometimes, within your own house.

When odds are against you, neutralise them instead, and make an excuse to leave.

Figure out a way to give them competition anxiety, when they see you have options, they will be rattled.
Then the ball is in your court, they will make a mistake. Believe me, they will.

You have to move quickly when they do, and then capitalise instantly. Do not settle for less.

Also, don’t argue rationally, gammas tend to optimize for fear. Use fear against them.
They don’t play fair, so you shouldn’t either.

Lastly, do not burn the bridge, you can capitalize again and again and again. Keep them on a leash.

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The best way to navigate a red ocean network is to solve problems in every subsequent downstream network.

This can’t be done by a single market maven and this can’t be done in a single year.

The content strategy should reveal itself in seasons, and it should not only involve seeding 1 network, but also the subsequent network at the front end.

And you can charge for seeding the networks as networks need objects, artefacts as well as common spaces to enact their rituals.

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Blue ocean is often, just the go to market strategy.

Eventually, cheap copies come along and turn it red.

Your job then, is to navigate the red ocean with suave.

Pro tip: Suave commands a premium.

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Appealing to the id gets you remembered. You can only polarize through id.

Some will despise you and some will become your true fans.

There is no point trying to polarize using the ego, everyone is doing that.

But polarizing using the id is dangerous, if the super-ego is strong enough you will be fine. Otherwise, train your super-ego first.

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