Step 1: Identify the market maven.

Step 2: Show him proof of work.

Step 3: Demonstrate consistency and loyalty.

Step 4: Collaborate with him by pitching the dual strategy?

-#

Instagram Strategy

Whatsapp strategy

–#

Don’t let ideological differences ruin the mood of the people around you.

Ideologies are rarely perfect.

And despite different opinions, you will get more work done from people around you when you keep the mood light hearted.

You don’t know when you will need the others.

Diplomacy goes further than confrontation.

-#

Before you jump to conclusions, understand this, that I am by no means an extremist. I like to read books with extremist titles because it appeals to me. I want to understand the POV of the author.

I know its a dangerous path, but I can handle it.

I tried reading the Quran because Islam allows 4 wives. I ordered the English version by Maulana Wahiudduin Khan. I never finished it. But I looked up the author, and he had other books. One such book was titled, The True Jihad: The concepts of peace, tolerance & non-violence in Islam. I am currently reading it, and will share learnings in this post below.

Few learnings –

• The prophet only chose violence in self defense
• The prophet always chose the effortless path (Bukhari)
• A movement cannot be jihad, just because its leaders describe it as such
• Jihad can be categorized into 3 types,
  • Jihad – e Nafs – to control ones negative and undesirable feelings,
  • Dawah Jihad – to communicate the message of God, this has been termed the greatest Jihad in the Quran
  • Jihad with antagonists – to counter any challenge from the opponents of the religion.
• Islam, author claims, to be an eternal religion, and could never afford to uphold any principle which could not stand up to the test of time
• Quran states that the Devine Guidance favors the path of peace.
• By the law of nature, God has decreed that success will be met with, only on a reconciliatory path, and not on a confrontational or a violent course of action.

tbc

Problems can be solved. One by one.

First problem: Getting the clients to your door steps.

Second problem: Selling them your product.

Third Problem: Raising the prices.

Fourth Problem: Governing the prices.

-#

A tribal marketer doesn’t offer a franchise.
A brand manager does.

A tribal marketer scales after perfection.
A brand manager scales and never achieves perfection.

A tribal marketer scales through networked narratives.
A brand manager scales through code.

A tribal marketer appears communist but is a capitalist.
A brand manager appears capitalist but is a communist.

Narratives from a tribal marketer crosses borders.
Code from a brand manager is inherently bounded by the local laws.

Tribal marketers gets validational sex.
Brand manager gets transactional sex.

Tribal marketers inspires submission.
Brand manager coerces into submission.

Tribal marketer raises the net worth of the network.
Brand manager raises the net worth of the investor.

Tribal marketer pays attention to the link.
Brand manager pays attention to the product.

Tribal marketer is the network architect.
Brand manager is the pretend architect.

Tribal marketer is predictably irrational.
Brand manager thinks he is rational.

Tribal marketer builds anti-fragile systems.
Brand manager builds robust systems.

Tribal marketer manages in scrum.
Brand manager builds Gantt charts.

Tribal marketer is driven by the primal drives.
Brand manager is ruled by desires.

Tribal marketer hedges against risk.
Brand manager optimizes for profit.

Tribal marketer plays when the market offers an A+ setup.
Brand manager plays even when the market is in a downturn.

Tribal marketer has all the time in the world.
Brand manager is running out of time.

Tribal marketer is a double agent and loyal only to the cause.
Brand manager is loyal to the highest bidder.

-#

Nobody is playing fair.
Armatures copy the narrative handed to them.

Players size their options.
With the internet, your options are infinite.

Steal the best bits for all your needs desires.
Discard the unwanted parts.

But have an over arching narrative.
It gives a sense of continuity.

Primarily, you need one narrative for money,
one for love,
few for fun.
Align these under that one overarching master stroke (most people don’t do this).

Challenge then, is to avoid cognitive dissonance during the alignment.

What if a narrative doesn’t work?

Short answer:
What if it works?

Long answer:
Did you get the foundational skills right? Marketing, sales, trading?
Odds will be in your favor if you get the principles right.

Have you done the ethnographic research?
(Pro tip: being a bit morally dubious and unethical will help you uncover secrets about human nature that no text book can teach).

Did you practice?
You have to practice every day.

Do you have an aura?
Would people buy your persona on impulse? Thats the definition of aura.
That requires hitting the gym which is necessary for your character,
And a few identity imprints, which are necessary for your charisma.
Also, fun sells.

Options
The beauty of documenting your narrative on the internet is that you can steer it in any direction with a slight reframe even if you fail. But if you had worked on the foundation skills, you would know that already.

Don’t try this at home. If its gonna happen, its gonna happen out there.

-#

She eats meat.
She works out.
She doesn’t smoke.
She is equally self aware.

She hates victim marketing.
She supports.
She writes imperfect English.
She likes the sun.

She drinks americano.
She has a creative outlet.
She questions retardatory.
She divorces the ex without alimony.

She likes gothic architecture.
She becomes the brand ambassador.
She is not the oracle.
She can look beyond the sales pitch.

She leads a tribe.
She says it best when she says nothing at all.
She makes pan cakes.
She doesn’t exist.

-#

Note: This article was written using Chat GPT. I did the editing.

Imagine you are a wholesale fruit trader at Bhopal Karond Mandi.

Every day, the mandi runs like clockwork.

• Apples sell.
• Bananas sell.
• Mangoes sell.
• Coconuts sell.

Everyone knows roughly what to expect.

There are no surprises.

---

Then One Morning…

A major announcement spreads through the mandi.

“Indo Israel Avocado is opening a wholesale outlet inside Karond Mandi. They plan to build the largest marketplace for avocados and exotic fruits in Central India.”

This isn’t gossip.

The business already has experience growing avocados, importing plants, and working with farmers. Traders believe this announcement could create an entirely new category inside the mandi.

Immediately, everyone starts thinking differently.

Instead of asking,

“How many avocado boxes can I sell today?”

they begin asking,

“How big could the avocado business become over the next few years?”

The market has reassessed the opportunity.

That is the major news.

---

The Price Changes Immediately

Yesterday, avocado boxes traded for ₹1,500.

This morning, buyers are offering ₹1,900 before trading has really begun.

Nobody wants yesterday’s price anymore.

That is the gap up.

---

The Crowd Arrives

Normally, only five wholesalers ask about avocados.

Today…

Restaurants arrive.

Hotel buyers arrive.

Supermarkets arrive.

Juice shops arrive.

Retail fruit vendors arrive.

Exporters arrive.

Everyone wants to know how they can participate.

Instead of selling 50 boxes…

500 boxes trade.

That is the volume explosion.

---

Why Do traders Buy?

They aren’t buying because avocados exist.

Avocados existed yesterday.

They are buying because the future suddenly looks much larger than people believed yesterday.

The market has changed its expectations.

---

What they might do?

They don’t rush into the crowd immediately.

They watch.

If buyers continue arriving…

If prices continue making new highs…

If demand stays strong…

Then they will join you.

They are letting the market prove the excitement is genuine.

---

When Do they Leave?

Suppose the excitement fades.

People discover the project was misunderstood or overhyped.

Buyers disappear.

Prices fall below the morning’s lowest level.

That is their signal to step aside.

The original thesis is no longer being confirmed.

---

The Lesson

An episodic pivot is not about finding something that is merely “good.”

It is about recognizing the moment when everyone suddenly realizes something is far more valuable than they believed yesterday.

The sequence is always the same:

1. A major event changes expectations.
2. The market immediately reprices the opportunity.
3. Huge participation confirms the new belief.
4. Traders buy only after that strength is confirmed.
5. They exit if the market proves the thesis wrong.

That is the essence of an episodic pivot.

-#