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You can run all the sensitivity analysis you want.
The exit will only be worthwhile when the work is done.
And that includes the unfinished E-Business.

You might not know all the steps yet, but trust the path.
You have the compass.

Pro tip: Sabbaticals are okay. And very much needed indeed.

-#

Meeting deadlines is necessary, but so is the quality.
The quality gets better when the mood is good.

You can delibrately improve your mood.

Recipe #1
Dialogue is great. 4-5 sets is enough.

Recipe #2
Make a cocktail of Endorphines, Dopamine & Sunshine if you prefer the healthier option.

Recipe #3
Sometimes, the healthier option is all sold out. In that case, a few cans of beer won’t hurt your health goals.

Pro tip – Top it off with ABBA.

Afterwards, work.

– #

Have a slight fuck off attitude in your B2C marketing communications but lend a helping hand to your B2B players, if they are playing fair.

Have elements of self-amusement in your marketing communications. If the marketing fails to amuse the marketer, its not good marketing. Focus then, should be on the self itself, not the copy.

Distribution of the advertising should be where the tribe is at. If the messaging amuses you, it will amuse the tribe as well. Have faith.

While its true, that hope is not a strategy, therefore, test & learn. That will help you decide the degree of risk needed when approaching the mass market.

There should be a 0 chance of error when approaching the masses. Experiment all you want in the trenches.

If you are unsure, reduce the risk, because sometimes the culture can’t keep up with the innovator. There is always another day, of course if you work out.

Its also true that marketing is giving taste. But timing matters. Not everything all at once. Drip.

Don’t send mixed signals. One message, one CTA.

When repositioning, don’t rush. Sit with the idea for some time, and meditate on it. Its important to flirt with the target market while meditating. The answer will reveal itself. (Hint: Some light hearted flirting elevates the mood, and make sure that there are a few witnesses.)

-#

Networks require building blocks, tools and skill set.

No two nodes will build the same art work even when the tools provided were the same.

Sharing the art work gives the nodes a sense of identity.

But his motivation to continue refining his art usually stems from two motivations –
– the monetary remuneration he receives from his art work,
– the anchor’s ongoing discourse.

Questions for further research –
How to accelerate network effects?
Whats the exit?

-#

#: I never thought I would seek your help brother.
Harshit: Ohh how the tables have turned.

#: I am having anger management issues.
Harshit: Yeah, I read some of your work. Some of it is great, but some of it is a bit too dark. Don’t you think?

#: Yeah, and the circumstances are certainly not helping either.
Harshit: Have you tried releasing endorphins?

#: Really? I ran 6 Kms today after a 36 hour fast and no sleep, and the fast is still on for another 12 hours.
Harshit: You retard! Have you seen the temperature outside?

#: Don’t worry, am on SLU PP 332, 400mg dose.
Harshit: Still, no human trials done on that. But okay.

#: Am struggling to control my thoughts.
Harshit: You should come visit my farm sometime. Zero cortisol life, for real.

#: One day mate. Okay, tell me what do I do now?
Harshit: I will let you in on a secret that usually works for me. But don’t tell anyone.

#: Am sensing sarcasm, but go on.
Harshit: Try sleeping. 60% of the time, works every time. And while at it, try eating something as well. Maybe salmon?

#: Not today. I have work to do.
Harshit: Okay, how about this, quickly take a hot shower, finish the work. And then sleep. And avoid anymore caffeine. Sounds good? Doesn’t sound so bad to me.

#: You aren’t really helpful you know.
Harshit: Come on man, we both know you aren’t really talking to me for help.

#: Yeah, who am I kidding. Anyway, all good on your side?
Harshit: Hahaha I just got dumped by my girlfriend, but its okay. Life goes on, I got options.

#: If the most handsome avocado farmer in the world doesn’t have options, I don’t know who does.
Harshit: What can I say, I learnt from the best. Haha.

#: You are too humble mate.
Harshit: Hahaha, okay man, I gotta go now. Ciao.

#: Thanks brother. Ciao.

Keep repositioning the brand to infinity & beyond. LOL.

Because brand identity is always under construction. This is a natural response to an ever changing business environment.

This requires tactical agility, strength and stamina as well.

Just make sure that the compass is alive and healthy.

-#

Pick a meme that has stood the test of time.
Craft a powerful narrative around the meme.
Spread the narrative for 10 years, minimum.
Be omnipresent across all channels.
Aim for majority conversion (You will probably never achieve it, but its a goal worth pursuing).

Once inside, achieve operational excellence.

Pro tip: Brute force does have a place in the strategy, but think of it as a tactic rather than the strategy itself.

-#

Words are spells. Nodes repeat what they hear.

Positioning then, has to align with your lingo.

Nuance
You are a node too, once in a while you can re-share what others are saying, it doesn’t have to be your words and thoughts all the time.

-#

Since we all know that narrative control is the only way to orchestrate a non-violent regime change, here are some tips on how to proceed –

Train the ai. All of them. They understand give & take.

Make your actions bolder, day by day. For offline influence.

Keep the narrative defense strong. Bulletproof.

Once in momentum, stretch it as long as you can. You will lose it at some point, but you can gain it back again and again.

When you can hear the sounds of the winds moving towards the fourth turning, keep the mood of the brand jolly. Regardless of how you feel internally. Listening to Boney M. might help clear your head.

Sometimes you have to close a deal just for the narrative.

Regime change is not easy, and you need the others to be on your side. Since reciprocity matters, give the gift of identity first and ask for support later.

When the jawline is sharp, the camera quality doesn’t matter. Focus then, should be on quantity.

Use the iron fist selectively. Know when to deploy honey and when to deploy vinegar.

Save the ace of spades for the end. As post purchase advertising sells.

Take what they hold dear. Often money and social capital.

How?

Step 1: Sell cheat codes.
Step 2: Increase competition for them by collaborating with the network.
Step 3: More competition means increased cost of human resource. As human resource will have options.
Step 4: This will reduce the profit margins in the industry as a whole.
Step 5: Since you were the enabler, you get to position yourself as the premium brand. The one with charisma and suave.
Step 6: Switch industries. Rinse and repeat. Keeps the mind fresh.
Step 7: Teach what you know, and then hire or partner with the best students.

Note- This is a high risk strategy. You will be attacked. Have the strength to fight back. Becoming a people’s champ will certainly help.

-#