You dont need to have the entire strategy figured out. If the compass is working you will find the next step forward.
The network will offer multiple choices at each step, and if your pattern recognition is honed, you will choose the right step to take every time.
Acknowledging and identifying competition is obvious. And understanding the competitor’s strategy and their strengths and weaknesses requires education.
Positioning is the first step, but it will only take you so far. Operational excellence is the next step and achieving that is a two fold play,
- you need to understand the business inside out yourself and
- you need to pay enough to delegate responsibility eventually.
You have to play by the rules. Yes, you have agency, but you still operate under the unspoken societal norms. If you are going to play the game, learn the rules first and then break them selectively afterwards.
When enticing the strongest audience rather than the lowest common denominator on the network, strength matters. Blood, sweat and humor have appeal, use it often to activate tribal action.
Each step compounds, and one day you will wake up far ahead of the crowd.
While they are busy tending to the needs of the network they inherit, you are busy building a new one. So when you say starting is hard, I get it. Do it anonymously if you would like. First get going, then get improving.
You have to give a lot of fucks before you can stop giving any. The prerequisite for having an attitude requires a proven track record of successful work.
Preparation improves timing. Do your research thoroughly. It takes 10 years of preparation to time the market and timing is a tell-tale sign of mastery.
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