
The Strategist aims for an engaging narrative. Benefits are simply the outcomes.
The opportunist aims for the outcomes at the expense of the narrative.
The strategist knows that both negative and positive word of mouth cannot be controlled but can be managed with intent.
The opportunist thinks he can engineer positive word of mouth with brute force, and is afraid of negative word of mouth.
The strategist tests the waters.
The opportunist buys the boat before testing.
The strategist hooks and then builds the tempo.
The opportunist doesn’t know that the rhythm exists.
The strategist converts the oracle first, and then keeps playing.
The opportunist either gets the oracle and settles, or is served divorce papers by the pretend oracle.
The strategist engages in cultural diplomacy.
The opportunist engages in political diplomacy.
The strategist is an optimist.
The opportunist is a skeptic.
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