Marketplace actors game the network to create some value.
But, platforms are built when two previously disconnected networks forge a link. Value created then, has the potential to be infinite.
One right link can get the ball rolling.
And then the real work begins.
Three actionable tips –
1. Don’t underestimate the strength of weak ties.
2. Choose the link wisely. Marketplace altruism is rare.
3. Loyalty is a virtue.
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