The best way to navigate a red ocean network is to solve problems in every subsequent downstream network.
This can’t be done by a single market maven and this can’t be done in a single year.
The content strategy should reveal itself in seasons, and it should not only involve seeding 1 network, but also the subsequent network at the front end.
And you can charge for seeding the networks as networks need objects, artefacts as well as common spaces to enact their rituals.
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