The Problem
Male suicide rates continue to rise across the world. A core driver of this crisis is the absence of healthy outlets for masculine energy and expression. Only a small percentage of men ever access avenues like entrepreneurship, elite sports, higher education, or creative careers.
For most men, the pressure to provide for their families takes precedence — leaving little room for community, challenge, or personal growth.
Without meaningful outlets, many men drift toward unhealthy escapes: substance abuse, alcoholism, compulsive porn use, gambling, or thrill-seeking violence. When taken to extremes, these behaviours become some of the strongest predictors of male suicide.
At the heart of all of this lies loneliness — a chronic, silent burden that often precedes self-harm.
The Insight
Men don’t need therapy or chemical castration through medication.
They need brotherhood, competition, and physical exertion — three pillars that historically kept men grounded and purposeful.
Amateur Mixed Martial Arts naturally provides this:
- Training releases pent-up aggression in a controlled, disciplined environment.
- Sparring builds resilience, confidence, and camaraderie.
- Competing reignites the instinct for challenge and achievement.
The missing link is a system through which everyday fighters can earn from their efforts — turning their passion into a real, sustainable opportunity.
The Solution: A Decentralised Amateur Fighting & Betting Platform
A digital platform that organises safe, regulated amateur fights in existing MMA and Muay Thai gyms — and allows fighters, gyms, and the audience to earn together through a transparent betting pool.
How it works
- Amateur fighters register and compete in verified gyms.
- Viewers place bets on either fighter.
- The total betting pool is split based on the fight outcome:
- Winner: 40%
- Loser: 30%
- Host Gym: 20%
- Platform: 10%
This model ensures that:
- Fighters get paid regardless of outcome.
- Gyms earn for hosting and supervising safe events.
- The platform sustainably grows through coordination and regulation.
- Viewers get a high-engagement experience similar to professional sports entertainment.