Turning a narrative networked, involves 3 simple steps – engagement, imagination and alignment.
Engagement begins when the architect takes the responsibility of owning his narrative. His narrative should offer a solution to a specific problem.
Imagination happens when the others with a similar discourse accept the offer and buy into the narrative. Dialogues ensue and reciprocity happens. The others start finding meaning through the architect’s narrative. Some will start crafting their own narratives because they see the architect getting all the benefits and want some piece of the action.
The architect’s job is to align different narratives under one strategy. Contradiction and diversity of thought should be welcomed. A networked narrative can be made coherent when packaging and positioning are geared towards a common goal.
Social capital alone shouldn’t be the sole incentive. When the narrative buyers and narrative crafters start receiving monetary benefits along with social benefits, network effects accelerate.
Questions for further research –
How to craft an engaging narrative?
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