Consumer tribes v/s brand communities

A tribal marketer doesn’t offer a franchise.
A brand manager does.

A tribal marketer scales after perfection.
A brand manager scales and never achieves perfection.

A tribal marketer scales through networked narratives.
A brand manager scales through code.

A tribal marketer appears communist but is a capitalist.
A brand manager appears capitalist but is a communist.

Narratives from a tribal marketer crosses borders.
Code from a brand manager is inherently bounded by the local laws.

Tribal marketers gets validational sex.
Brand manager gets transactional sex.

Tribal marketers inspires submission.
Brand manager coerces into submission.

Tribal marketer raises the net worth of the network.
Brand manager raises the net worth of the investor.

Tribal marketer pays attention to the link.
Brand manager pays attention to the product.

Tribal marketer is the network architect.
Brand manager is the pretend architect.

Tribal marketer is predictably irrational.
Brand manager thinks he is rational.

Tribal marketer builds anti-fragile systems.
Brand manager builds robust systems.

Tribal marketer manages in scrum.
Brand manager builds Gantt charts.

Tribal marketer is driven by the primal drives.
Brand manager is ruled by desires.

Tribal marketer hedges against risk.
Brand manager optimizes for profit.

Tribal marketer plays when the market offers an A+ setup.
Brand manager plays even when the market is in a downturn.

Tribal marketer has all the time in the world.
Brand manager is running out of time.

Tribal marketer is a double agent and loyal only to the cause.
Brand manager is loyal to the highest bidder.

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