Do you own the narrative?
Owning the narrative opens options. Steering your ship towards any direction becomes easier. Just keep the compass handy.
Are you omni-present?
Building on rented platforms is inherently risky. You have to do it initially because thats where the tribe is at. An omni channel strategy reduces the risk.
How long have you been doing it?
Early majority doesn’t like to buy from a rookie. They want to work with seasoned players. The best time to start was 10 years ago. The second best time is now.
Do people like them trust you?
Demonstrating that you have previously worked with early adopters will help you cross the chasm.
Would you trust the persona you have created?
Lying to yourself rarely works in the long run. People with money are often clever, and can sense cognitive dissonance from miles away. The best way to get good clients is to project the truth. Although, you do have some freedom to experiment with the truth.
Is your price justified?
Pricing is signaling. Premium pricing demands exceptional service and an emotional value offering that helps your clients carve an identity. If these two are locked in, you wont have trouble finding good clients.
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