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What happens if amateur fighters start earning from their fights and have a girl friend to provide for?
They will need a roof over their head.

Where will they buy a house?
They will either rent a small flat in the city, or they will buy some affordable farm land in the village.

Why will they buy farmland in a village by the sea or a village in the mountains?
Because the person who helped them make it happen is himself the most handsome avocado farmer in the world and he runs an avocado nursery too.

Why will that influence them to buy farm land?
Because of mirror neurons.

What will they do with the farm land?
Farmers produce and sell, and then earn money.

What will happen when they earn more money?
They will want to have kids.

Whats the biggest challenge of raising kids in a village by the sea?
Good schools.

But the internet has made education convenient. The problem then, is not of education itself, but rather, infrastructure.

Solution: A library with super fast internet, books, computers, silent working zone, gym, sauna etc.

How will it be launched?
If the founder launches, scales and sells a fighting app and a dating app. He will have the money to buy a 100 acre farm land to build the orchard, the library and a sports training village. And at this point, seeding the network is an obvious move for infinite possibilities.

How will the library earn money?
The library would become the incubation center and will have stake in the apps and products launched by the members.

What will happen then?
The idea will be copied and improvised upon. Thats where it gets fun.

Design specifications –

Whats the next step?
The library will serve as the town center for the village.

Challenges
This is too unrealistic to pull off in the real world. And will take years just to build. Given the founder’s smoking habits, time is of essence.

But what if its possible in the digital realm?
In augmented reality. Using AR and VR headsets, it can be done. An MMO RPG game thats a mix between Runsecape and Age of Empires. If people earn money through that, they can curate the environment i.e. infrastructure.

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Why do people fight?
To protect someone or to gain respect back once disrespected.

What happens if someone is protecting someone?
The person is saved or the matter goes to the court.

What if someone is disrespected?
Ego is hurt.

How to heal the Ego?
Status demonstration. Money and women.

How can amateur fighters demonstrate that the Ego is in fact, healed, and what will they do to over compensate?
A stunner by their side in a photo geo-tagged at Ritz Carlton on Instagram that too in a Zegna, doesn’t sound so bad. So if we reverse engineer the reward, amateur fighters might be motivated to fight on AFN.

Solution: A dating app that makes amateur fighters approach women during the day without the influence of alcohol. The app is internally linked to AFN. Only fit women will be allowed to register on the app. No land whales. Stunning women would have to register for the dating app at the AFN partner gyms.

Customer Journey

Step 1: The fight on AFN

Step – 2: Date 1 after using the dating app

Step 3: Second date

Monetization
Marketing in its purest form is giving taste. We can charge for it. Most amateur fighters don’t know they need a Zegna or a Savile Row. Most fighters also don’t know how to date.

Brand endorsements inside dating advice will allow us to do B2B endorsements with Brands like Zegna, Savile Row and Zippo. Endorsements (B2B) are not free, dating advice (B2C) is.

Dating app prototype v0.1 –

Play

Few tips:

They give the software upgrade to the network from the get-go.
Its up to you if you install it or not.

They take care of the hardware.
If they don’t, count them out.

Before the ask, solve the puzzle first.
Wait for the grade, anything less than an 80 means you need to research more deeply.

You actually have to ask.
But only when the time is right.

What will you do once he says YES?
Make the climb without the rope.

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The Problem

Male suicide rates continue to rise across the world. A core driver of this crisis is the absence of healthy outlets for masculine energy and expression. Only a small percentage of men ever access avenues like entrepreneurship, elite sports, higher education, or creative careers.
For most men, the pressure to provide for their families takes precedence — leaving little room for community, challenge, or personal growth.

Without meaningful outlets, many men drift toward unhealthy escapes: substance abuse, alcoholism, compulsive porn use, gambling, or thrill-seeking violence. When taken to extremes, these behaviours become some of the strongest predictors of male suicide.

At the heart of all of this lies loneliness — a chronic, silent burden that often precedes self-harm.

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The Insight

Men don’t need therapy or chemical castration through medication.
They need brotherhood, competition, and physical exertion — three pillars that historically kept men grounded and purposeful.

Amateur Mixed Martial Arts naturally provides this:

• Training releases pent-up aggression in a controlled, disciplined environment.
• Sparring builds resilience, confidence, and camaraderie.
• Competing reignites the instinct for challenge and achievement.

The missing link is a system through which everyday fighters can earn from their efforts — turning their passion into a real, sustainable opportunity.

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The Solution: A Decentralised Amateur Fighting & Betting Platform

A digital platform that organises safe, regulated amateur fights in existing MMA and Muay Thai gyms — and allows fighters, gyms, and the audience to earn together through a transparent betting pool.

How it works

1. Amateur fighters register and compete in verified gyms.
2. Viewers place bets on either fighter.
3. The total betting pool is split based on the fight outcome:
   • Winner: 40%
   • Loser: 30%
   • Host Gym: 20%
   • Platform: 10%

This model ensures that:

• Fighters get paid regardless of outcome.
• Gyms earn for hosting and supervising safe events.
• The platform sustainably grows through coordination and regulation.
• Viewers get a high-engagement experience similar to professional sports entertainment.

The App prototype

Play

1. Trying to make her aware
   Awareness comes when it comes. If you try to make her aware, she will consider you retarded unless you have a solid track record of proven success to back it up. Which, being a university student, you don’t.

2. Smoking the herb when you are in a bad mood
There is a time to take the herb, and bad mood isn’t one of them. Paranoia will kick in and you will be at your most vulnerable, this is not something your new girl friend should witness.

3. Selling past the YES
Once she is yours, she is yours. Don’t sell past the yes, focus on enjoying the relationship.

4. Play stupid games, win stupid prizes
Yeah yeah, we know, all left wing journalists are land whales.

1. Go out with her and her friends to a night club that has a shisha section. Odds are, the place will be too crowded, so she might sit on your lap. Don’t laugh when she falls from your lap because she is a tad bit drunk.

2. Once you have spent the night with her, you will enter the honeymoon phase. This phase is like crack. Watch some movies, have good sex and make sure to clean the dishes after she has made pancakes for you. Its addicting initially, but eventually the novelty fades away.

3. Keep the flame alive by taking her out for Thai food. Make sure to order Som Tum and Gaeng Massaman. And for the love of god, don’t go Dutch on the bill, pay in full!

4. Do fun activities together. Work out together and teach her how to properly do Lat pull downs, because she is not ready for pull ups yet.

5. Try to study together. And to be honest, you will have a hard time studying because your eye mezma won’t let you or her study. Treat it like a date, and then study later at home.

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Step 1: Answer questions correctly in class, so that the entire class is in awe. This builds social capital.

Step 2: Approach the most beautiful Turkish girl from the same class in the library.

Step 3: Ask her out for coffee.

Certain prerequisites –

1. Be brutally handsome.
2. Have a high IQ.

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It will take a 1000 opening acts before you become the headliner.

1000 iterations will give you the data to refine your algorithm.

Document the process of a 1000 iterations on a network you control, renting is generally not a good idea.

Also, while headlining doesn’t change anything, but you do get better benefits because of network effects.

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Gym is a solo sport. Sure, It will help you build a foundation.

But, take it to the next level. Put those muscles to use.

Bonus: You will make more friends at a Muay Thai gym than you would, at a Fitness First.

And don’t just spar, actually fight a few fights, ideally at Rajadamnern stadium.

Lastly, don’t forget to seed the network.

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You can have both and more.

Yeah I understand the more is important.

It may take a couple of trips to build a connection with the node and its rewarding. You can still have more, do it in a different network.

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