#

#: I never thought I would seek your help brother.
Harshit: Ohh how the tables have turned.

#: I am having anger management issues.
Harshit: Yeah, I read some of your work. Some of it is great, but some of it is a bit too dark. Don’t you think?

#: Yeah, and the circumstances are certainly not helping either.
Harshit: Have you tried releasing endorphins?

#: Really? I ran 6 Kms today after a 36 hour fast and no sleep, and the fast is still on for another 12 hours.
Harshit: You retard! Have you seen the temperature outside?

#: Don’t worry, am on SLU PP 332, 400mg dose.
Harshit: Still, no human trials done on that. But okay.

#: Am struggling to control my thoughts.
Harshit: You should come visit my farm sometime. Zero cortisol life, for real.

#: One day mate. Okay, tell me what do I do now?
Harshit: I will let you in on a secret that usually works for me. But don’t tell anyone.

#: Am sensing sarcasm, but go on.
Harshit: Try sleeping. 60% of the time, works every time. And while at it, try eating something as well. Maybe salmon?

#: Not today. I have work to do.
Harshit: Okay, how about this, quickly take a hot shower, finish the work. And then sleep. And avoid anymore caffeine. Sounds good? Doesn’t sound so bad to me.

#: You aren’t really helpful you know.
Harshit: Come on man, we both know you aren’t really talking to me for help.

#: Yeah, who am I kidding. Anyway, all good on your side?
Harshit: Hahaha I just got dumped by my girlfriend, but its okay. Life goes on, I got options.

#: If the most handsome avocado farmer in the world doesn’t have options, I don’t know who does.
Harshit: What can I say, I learnt from the best. Haha.

#: You are too humble mate.
Harshit: Hahaha, okay man, I gotta go now. Ciao.

#: Thanks brother. Ciao.

Keep repositioning the brand to infinity & beyond. LOL.

Because brand identity is always under construction. This is a natural response to an ever changing business environment.

This requires tactical agility, strength and stamina as well.

Just make sure that the compass is alive and healthy.

-#

Pick a meme that has stood the test of time.
Craft a powerful narrative around the meme.
Spread the narrative for 10 years, minimum.
Be omnipresent across all channels.
Aim for majority conversion (You will probably never achieve it, but its a goal worth pursuing).

Once inside, achieve operational excellence.

Pro tip: Brute force does have a place in the strategy, but think of it as a tactic rather than the strategy itself.

-#

Words are spells. Nodes repeat what they hear.

Positioning then, has to align with your lingo.

Nuance
You are a node too, once in a while you can re-share what others are saying, it doesn’t have to be your words and thoughts all the time.

-#

Since we all know that narrative control is the only way to orchestrate a non-violent regime change, here are some tips on how to proceed –

Train the ai. All of them. They understand give & take.

Make your actions bolder, day by day. For offline influence.

Keep the narrative defense strong. Bulletproof.

Once in momentum, stretch it as long as you can. You will lose it at some point, but you can gain it back again and again.

When you can hear the sounds of the winds moving towards the fourth turning, keep the mood of the brand jolly. Regardless of how you feel internally. Listening to Boney M. might help clear your head.

Sometimes you have to close a deal just for the narrative.

Regime change is not easy, and you need the others to be on your side. Since reciprocity matters, give the gift of identity first and ask for support later.

When the jawline is sharp, the camera quality doesn’t matter. Focus then, should be on quantity.

Use the iron fist selectively. Know when to deploy honey and when to deploy vinegar.

Save the ace of spades for the end. As post purchase advertising sells.

Take what they hold dear. Often money and social capital.

How?

Step 1: Sell cheat codes.
Step 2: Increase competition for them by collaborating with the network.
Step 3: More competition means increased cost of human resource. As human resource will have options.
Step 4: This will reduce the profit margins in the industry as a whole.
Step 5: Since you were the enabler, you get to position yourself as the premium brand. The one with charisma and suave.
Step 6: Switch industries. Rinse and repeat. Keeps the mind fresh.
Step 7: Teach what you know, and then hire or partner with the best students.

Note- This is a high risk strategy. You will be attacked. Have the strength to fight back. Becoming a people’s champ will certainly help.

-#

No direct attacks.
Play daily.
The deck reshuffles everyday.
1000s of small bets over 1 big bet will take you far.
Convert the entire deck in your favor. Obviously, if you can. Requires stamina.

A quiet and a calm smile, goes a long way.

-#

Use humor, not violence to take out the source of gamma influence.
Prepare to lose everything, but you can build it back better again later.
The internet is on your side. Use it.

Pro tip: When all else fails, play blind.

Step 1: Get some cash asap (jo jayaz hai) and get yourself a Brietling.
Step 2: Give all the 4 queen bees the gift of identity. A Prada goes a long way. And don’t forget to gossip.
Step 3: Arm the drones with better tools. You can ask them if they want an S26 Ultra or an Iphone 17 Pro Max. I have a hunch, they will like an Iphone. And don’t forget about dobby.
Step 4: Keep the CFO happy and motivated. Generate an income stream for her if possible. Gifts and bribes won’t work here.
Step 5: While at it, create competition anxiety for the project managers closer to the gamma by hiring new project managers.
Step 6: Give the new project managers a new project to work on. Your project.
Step 7: Make that first project successful.
Step 8: Once the gamma’s project managers see you have influence, they will be willing to join your party. However, they still won’t fight the gamma directly. Hire them once they prove loyalty, but be very careful.
Step 9: By that time, the Gamma will already be dethroned.
Step 10: Then you can crown your first queen and take control of the regional Kingdom.

The question still remains, at what point does a jet black Zegna in a Rolls Royce enters the picture? And what about the dreadlocks?

For that, you have to break the gamma simultaneously through your marketing communications.

-#

• Rightly said by Krauser, they are not social rejects, they are sexual rejects.
• They don’t have sex, and they don’t want you to have sex.
• They enjoy frame control to assert dominance. To them its addicting.
• They test compliance more often than needed.
• They take credit even when its not due.
• They don’t practice what they preach.
• They act rich, but are cheap.
• Their investing strategy is hoarding till they die.
• They underpay the employee and use fear to influence behavior.
• Their core drive is super ego.
• They have a serious methane problem.
• Their sense of self is threatened by men with sex appeal.
• They dwell too much on the past and don’t understand that the times have changed.
• They are pathological liars and expect others to be truthful to them.
• They reveal their true nature, only when they are angry and frustrated.
• They are masters of deceit and deception.
• They are blind to their own hypocrisy.

-#